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Sensory, Made Practical: Lessons Learned Building DraughtLab
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Wed, Mar 4, 2026
5 PM – 6 PM EST (GMT-5)
Private Location (sign in to display)
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A 2021 Grow-NY Venture Competition winner, the Rochester-based company helps food and beverage brands improve products through tasting and sensory analysis tools, including it's proprietary software platform. With a background in computer engineering and systems design, Matt has built software and led product teams for startups and major brands and has spent the past decade developing practical sensory tools and programs.
Part of the 2026 CIFS Distinguished Speaker Series in Food Innovation.
Speakers
Matt Conyer
CEO & Founding Partner
DraughtLab
https://www.linkedin.com/in/mattconyer/
Matt Conyer is CEO and Founding Partner of DraughtLab. The Rochester-based company, a 2021 Grow-NY Competition winner, helps food and beverage brands improve products through tasting and sensory analysis.
With a background in computer engineering and systems design, he has built software and led product teams for startups and major brands and has spent the past decade developing practical sensory tools and programs.